Direktlänk till inlägg 29 december 2010

Tuffare konkurrens kring leksaker på nätet

Av Lukas Nuomit - 29 december 2010 00:16

Leksaksbranschen har sin största tid på året kring jul. Enligt Handelns Utredningsinstitut köps var fjärde leksak i Sverige under julhandeln. Trots det så har konkurrensen på nätet varit svag. Fram tills nu. 

Flera stora händelser kännetecknade 2010 för leksakshandlarna. Den stora aktören på nätet, Lekmer.se, köptes i våras upp av MTG. I november återuppstod BR Leksakers e-handel för en satsning i fyra olika länder. Samtidigt har fler och fler butiker startats på nätet utan att de stora kedjorna har hängt med. 

En av dessa nya aktörer är Bamba.se som startade i somras. När Anders Danielson och kollegan Fredrik Bergman drog igång Bamba var det för att de inte hade kunnat se någon ledande aktör på nätet.

– När man frågade folk på stan var de handlade leksaker svarade de BR eller Toys”r”us. De har kanske trettio procent av butiksmarknaden. Men gick man in på deras hemsida märkte man att de inte hade någon webbshop, säger Bambas medgrundare Anders Danielson. 

Bamba har idag inte funnits i mer än ett år och de enda två anställda är grundarna. Lagret finns i Stockholm och där har Anders Danielsson stått den senaste månaden och packat varor. Under 2010 har han själv märkt att konkurrensen blivit tuffare.

– Om man jämför med hur det såg ut för två år sedan så finns det fler aktörer idag. Det är ett område som kommer att växa totalt sett. Samtidigt blir det tuffare konkurrens, säger Anders Danielson

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Av Lukas Nuomit - 29 december 2010 00:19

Socialdemokraterna ligger bra till inför valet, och Elizabeth Meyer (Reuter) har en ledande roll. Men i samband med att hon ska kandidera till positionen som statsminister får hon ett allvarligt sjukdomsbesked - och snart blir det i stället bråttom a...

Av Lukas Nuomit - 29 december 2010 00:18

– Jag hörde Bodil Stefansson berätta om det här i Sveriges Radios serie ”Samtal pågår” och läste ett reportage om henne i Helsingborgs Dagblad i samband med att boken ”Roddkraft” kom ut. Hennes sätt att beskriva hur hon ...

Av Lukas Nuomit - 29 december 2010 00:17

Vintern är inte bara juletider, nyårsfirande och skidåkning. Varje år drabbas tusentals svenskar av oerhört smittsamma vinterkräksjukan. Forskare på avdelningen mikrosystemteknik på KTH arbetar på en lösning som kan varna människor för platser där vi...

Av Lukas Nuomit - 29 december 2010 00:15

Trist statistik till trots avslutade New York-börsen tisdagen svagt uppåt. Oljeaktierna hämtade kraft ur den svaga dollarn och framgångar sågs också bland gruvbolagen och bankerna. Handeln var dock fortsatt stilla med låga volymer, små rörelser och f...


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